The battle lines have been drawn with no safe harbor. Brand vs. performance, media vs. creativity, rocket science vs. inspiration, predictability vs. surprise, even client vs. agency.
Strategy is fundamentally about choices…
“Two long term business trends, the rise of managerialism and the intensification of specialization, have conspired to create a strategy trap by encouraging general managers — whether CEOs, business unit Presidents, or product/brand/geography managers — to preside over rather than lead the creation of strategy.”
I went down a great rabbit hole of followers of followers and came across this great article. On it’s face it’s about creativity in Ad Land…but I felt my mind relating to so many other relevant topics: the effort of pitching vs a conversation, the struggle to be creative in todays hyper sensitive ROI business environment, the separation of creative from brand, among other themes.
Above all I loved the story, the writing, the Ad creative that was produced. I won’t ruin the ending — it’s written like a piece of fiction in that way. …
It was an interesting year for ‘reading’. I historically do most of my reading via audiobook during the daily commute to the office. Like most, I didn’t commute a lot in 2020 so unfortunately less content was consumed. However, I think I was very lucky to ‘read’ the four below. If you have read the previous C4C’s then you would have come across each of the authors.
Check out my top four of 2020 below.
I just had to call out a 5th MUST READ (not a 2020 read but it needed to be called out!) added at the bottom.
Just two pieces this week. Both have some weight even though the topics seem light. Give them a read.
“…why spend hours each week typing out responses to dozens of people when you could be debugging/writing/selling/[insert more valuable activity here]? Why be a good communicator when you’re too busy/important/swamped/[insert other desirable quality here]? In a world of limited resources, isn’t email just a colossal waste of time and energy?”
“Compromise and collaboration are two entirely different practices.”
This weeks topics are diverse in titles but connect in when you consider making change for growth. Choosing your team, stealing time FROM distractions and outrunning disruption.
If you had €1000 and you could invest that money in someone’s future, who would you bet on? Is it yourself?
Busy is no longer a badge of honor…
Pisano “Innovation means change that creates economic value. Innovations can be about technological change, business model change, or some combination of both. In my framework, there are four types of innovation.”
Getting used to change. My best clients (and teammates) thrive on change. For years we thought it was an addiction to chaos. One that allows us to resist boredom. However, more and more, it seems they were just ahead of the game in the best way to tackle the new economy. Below are a few pieces around the power of adapting to change and perhaps even designing it.
Transient Advantage in business:
A great topic from one of my most recent reads: https://www.ritamcgrath.com/books/the-end-of-competitive-advantage/
Prepping your Career for constant change:
Even specialists need more generalist skills in their personal toolkit to…
Creativity. It is for Everyone. It’s not just the corner office and not just for the creative team.
Below you will find a 20 min TedTalk about schools and creativity. Please listen to it but not just in the context of schools…but in the context of our offices, meetings, deliverables, etc. Are we limiting our best resources? Our teams minds?
Brian Solis digs into one of my favorite topics → Unlearning.
Seth Godin has been on the topic of ‘training’ for the long gone industrial age…Here is a related post on modern interactions. It’s a long one for Mr…
1. Definition of Strategy — Future Competitive Advantage?
2. A Well-Reasoned No — A thoughtful no, delivered at the right time, can be a huge boon, saving time and trouble for everybody down the road.
3. The Boss — The root of most business problems?
3 From NessLabs: The Illusion of Productivity, Shiny Toy Syndrome and the battle between present and future self. I started following NessLabs a while ago and for sure their content has been shared in previous contemplations. Great content for your mind at work.
…Most animals would be happy if their basic needs are met: food, shelter, rest. In contrast, we humans don’t like to stay idle. Even if it means falling to the illusion of productivity…
The shiny toy syndrome is characterised by wanting to own the latest toy and getting an intense but temporary sensation of happiness from the…
“You can always take a big idea and make it smaller, but you can’t take a small crap idea and make it a big one. To become successful, one needs to be curious, playful, brave and more — in just the right proportions. Every business needs creativity. And we are all born creative,” signs off Wardle.”