C4C #58

1 min readAug 10, 2020

I believe every marketer can influence the C-Suite and gain a seat at that table if they want to, but it isn’t for everyone. I get inspiration on this topic from a peculiar place… a PIXAR movie…and a little character named Remy.

He doesn’t realize it but he is inspired early in the movie with this quote, “Your only limit is your soul. What I say is true: anyone can cook, but only the fearless can be great.”

Here are a few pieces for those looking to grow their career in marketing:

From zero to CMO: Five essential steps - Econsultancy

Almost everyone is planning their next career move and they often think about what they need to do to make it happen…

econsultancy.com

Why Apple Is Still A Great Marketer And What You Can Learn

Apple is one of the greatest marketers of all time, but even it can stumble. Apple's consistent marketing excellence is…

www.forbes.com

Les Binet on why long-term marketing matters in the age of short-termism | WARC

In this exclusive interview for WARC's annual Marketer's Toolkit, Les Binet - Group Head of Effectiveness at…

warc.com

Redefining Success: Adopt the Journey Mindset to Move Forward

After we've worked hard to meet a goal - whether it's losing 20 pounds through a fitness and diet regimen or upping our…

www.gsb.stanford.edu

Can you be fearless enough to be great?