C4C 68 — Fight for Creativity

I went down a great rabbit hole of followers of followers and came across this great article. On it’s face it’s about creativity in Ad Land…but I felt my mind relating to so many other relevant topics: the effort of pitching vs a conversation, the struggle to be creative in todays hyper sensitive ROI business environment, the separation of creative from brand, among other themes.

Above all I loved the story, the writing, the Ad creative that was produced. I won’t ruin the ending — it’s written like a piece of fiction in that way. Enjoy the read and I hope you get inspired to double down on smart, fresh creative ideas — if not for your client — for yourself.

CHEMISTRY LESSON.