C4C #69 — This or That?

Performance vs Brand, Presiding over vs Engaging or, Do or Do Not ;)

The battle lines have been drawn with no safe harbor. Brand vs. performance, media vs. creativity, rocket science vs. inspiration, predictability vs. surprise, even client vs. agency.

The Two Great Religions of Marketing - The Continuum

Strategy is fundamentally about choices…

Strategy and Conviction | Sasha Dichter's Blog

“Two long term business trends, the rise of managerialism and the intensification of specialization, have conspired to create a strategy trap by encouraging general managers — whether CEOs, business unit Presidents, or product/brand/geography managers — to preside over rather than lead the creation of strategy.”

The Trap of Presiding Over Strategy