C4C #69 — This or That?

Performance vs Brand, Presiding over vs Engaging or, Do or Do Not ;)

The battle lines have been drawn with no safe harbor. Brand vs. performance, media vs. creativity, rocket science vs. inspiration, predictability vs. surprise, even client vs. agency.

Strategy is fundamentally about choices…

“Two long term business trends, the rise of managerialism and the intensification of specialization, have conspired to create a strategy trap by encouraging general managers — whether CEOs, business unit Presidents, or product/brand/geography managers — to preside over rather than lead the creation of strategy.”

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Sharing content that I find thought provoking. Sometimes the pieces align in theory other times they produce a counter-point. Either way…a good read or watch.

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Curated for Contemplation

Curated for Contemplation

Sharing content that I find thought provoking. Sometimes the pieces align in theory other times they produce a counter-point. Either way…a good read or watch.

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